SEO Search Engine Optimization Best strategies and tactics 2024

ag promotion December 30, 2022

 


Find your online competitors

  • Assess your market landscape. 
    Find out who it is you are really competing against by using Market Explorer. The tool will reveal the market landscape of your industry and show you the key market players, their growth dynamics, market share estimates, traffic trends, and audience traits.
  • Identify your biggest rivals in organic or paid search. 
    Navigate to the Organic Research Competitors report to identify the main websites that your website is competing with for organic search engine traffic. The report will show you their organic traffic, the keywords your competitors rank for and where they overlap with the keywords your website ranks for.
  • Identify your biggest rivals in paid search for current or future ad campaigns. 
    If you run Google Ads campaigns, enter your domain in the search bar of the Domain Overview tool and receive a list of other websites that target the same keywords as you. If you haven’t run any Google Ads for your domain before, you can use a similar website in your industry to get insights and use them to plan your future ad campaigns.
  • Discover direct business competitors you aren’t aware of. 
    Not all of your competitors in search are also your direct business competitors. A company may rank for the same keywords as you but target a different audience with a very different product. Check out the Backlinks Competitors report that will show you the domains you share the most backlinks with - your top business competitors.
  • Establish your international SEO presence
    • Estimate International SEO potential in target countries. 
      Establish if you already have organic traffic coming from your target countries (you can do it in Google Analytics). Look at the keywords that you are ranking for in these countries to see whether this traffic is relevant to your goals (with Organic Traffic Insights).
    • Analyze the competitive landscape. 
      Use the Semrush Organic Competitors report to run a quick analysis of your competitors in the locations you are targeting. Look up to the competitors who are ranking for more keywords and get more organic traffic than you.
    • Conduct international keyword research. 
      Compare your domain against your competitors' domains in terms of common and unique keywords by using Keyword Gap. Once you identify the keywords you aren't ranking for, choose the search terms with a high search volume and low difficulty level to enrich your content and increase your local visibility.
    • Localize your brand. 
      Keep in mind that you can't simply translate the original texts and stuff them with keywords. What works for the USA can be completely irrelevant for China. Consider consulting with someone who is in the know of local specifics to avoid making a blunder.
    • Take care of the technical issues. 
      There are a lot of technical aspects to handle when going global with your SEO, from website structure to local hostings. Incorrect halflings are one of the things that can seriously harm your rankings and the overall user experience so make sure to check your domain for hreflang implementation mistakes in Site Audit.

    • Optimize for local search

      • Make sure your business information is correct and consistent across the web.
        When the facts about your business are consistent across multiple sources, both search engines and consumers' trust increases. Higher trust leads to higher local search ranking and more traffic. Semrush Listing Management tool lets you keep the information about your business consistent and up-to-date across the most authoritative directories (80+ for the US, 40+ for other countries).
      • Maximize your local presence. 
        User reviews are a big part of your local success, but they aren’t easy to track. The Listing Management tool makes it easier to manage your review process, keeps you constantly updated about your performance in local searches with bi-weekly reports, and lets you promptly respond to Google My Business and Facebook reviews directly from the tool.
      • Optimize your website for local intent. 
        Since a lot of people search for local businesses on the go, local search is closely intertwined with the mobile experience. Make sure your site is mobile-friendly to get more local customers. Run an in-depth site audit to check for any issues with your website’s speed and performance with the help of the Site  Audit tool. Use SEO Writing Assistant or SEO Content Template to collect ideas based on mobile rankings and optimize your content for mobile-specific keywords.
      • Improve your visibility. 
        One of the best ways to gain visibility, especially on a small screen device crowded with ads and SERP Features, is to get into the Local Pack. Discover what keywords trigger the Local Pack SERP Feature using the Keyword Magic Tool and make sure to optimize for it. Use the Listing Management tool to get a comprehensive list of recommendations to improve your local visibility.
      • Keep track of your progress. 
        To see if the changes you implemented worked, use the Position Tracking tool to monitor your online visibility in an exact location, down to ZIP-code. Making adjustments to your strategy based on measurable results will help you stay ahead of your competitors.

      • Optimize your website for voice search

        • Go Local: set up Google My Business and optimize for local keywords. 
          Since voice search is inherently local, first, make sure that your website is all set on Google My Business. Then, optimize your site content for local keywords, “near me” searches, and possible questions that people ask when looking for your kind of business/services. To identify the high-volume keywords with the right intent, use the keyword groups and questions filter in the Keyword Magic Tool.
        • Optimize for long-tail keywords. 
          Voice search implies more conversational wording in search queries. And being conversational implies longer queries. To find profitable low-competition and CPC long-tail keywords, use the Advanced filters in the Keyword Magic tools.
        • Get into a featured snippet. 
          You are more likely to get into voice search with high-ranking pages. Use Position Tracking to find pages that are more likely to appear in the top 10 search results and trigger a SERP Feature for your target keywords. One SERP Feature that guarantees great brand exposure is a featured snippet. Use the Semrush Featured Snippet report to uncover the opportunities to get one (or even several).
        • Use structured data markup. 
          Add markups to let website crawlers know what the page is about. It will make it easier for the search engine to understand how relevant your content is for a particular query and help increase your rankings. Analyze what kind of structured data you already have on your pages with Site Audit’s Markup Report and get implementation suggestions for Reviews markup in On Page SEO Checker.

        • Use competitor benchmarking to improve your online visibility

          • Assess your competitive landscape and key trends. 
            Start with benchmarking your key marketing strategies against the overall market and its key players. Market Explorer tool will reveal how your rivals go about their traffic generation strategy, unwrapping each channel’s growth dynamics and overall traffic trends. You’ll also get insights into the market’s key audience characteristics and social media preferences, and stack up your strategies against the competition.
          • Identify your competitors' strengths and weaknesses. 
            Analyze your rivals' organic search and advertising strategies and look at each one in-depth. Use the Traffic Analytics tool to uncover your rival’s top pages to understand which products and services attract the majority of their audience. The tool will also provide you with the key site metrics that you can use to benchmark their performance and user behavior.
          • Find missing opportunities for your online visibility and PR coverage. 
            The goal of competitor analysis is to find out what your marketing is missing out on. Use the Backlink Gap tool to easily find gaps in your rivals' coverage and use them for your own benefit and reach out to the sites that are linking to your competitors but not you. To find new content angles around your target topic not covered by your competitors, use the Topic Research tool.

          • Discover your competitors’ marketing strategies and tactics

            • Get an overview of your competitors' online presence. 
              Use the Market Explorer tool to get an instant overview of the competitors’ website traffic and audience. To get these insights for a list of specific competitors, create a custom market. Then, use the Traffic Analytics tool to get an overview of how successful your competitors are in attracting and converting their audience, how big their audience is, which channels, devices, and platforms drive their web traffic, as well as how well they are presented in various regions.
            • Uncover your competitors' organic search strategy. 
              Once you've looked at your closest competitors' overall online presence, it's time to get into details. Check out their overall search strategy by looking at their top keywords and organic search positions, analyzing changes in organic traffic, and getting an overview of their backlink portfolio. And don't forget about keyword and link gap analysis which will help you uncover missing opportunities. Click here to learn how to unravel your competitors' organic search strategy.
            • Uncover your competitors' advertising strategy. 
              Uncover your competitors' advertising strategy by looking at how and when they run their ads, which keywords they use, and how much paid traffic they receive. You can also view each ad in detail to analyze the copy they use to attract their audience Click here to learn what steps to take to analyze your competitors' online advertising strategy.
            • Track your competitors' PR & content marketing activities., 
              You should always keep an eye on your competitors’ PR coverage. Semrush helps you research their past PR and content marketing strategy, current promotional activities, and the channels they use for distribution. You can track mentions and content activities of specific domains using the Brand Monitoring tool and identify your competitors' best-performing content on a specific topic with the Topic Research tool.
            • Analyze competitors' social media presence. 
              Discover what social media channels your competitors are placing their bet on, how active they are on each of them, and how it impacts their audience growth. Use Social Media Tracker tool to identify the top-performing content across your competitors' accounts and analyze their social media posts to discover how they motivate their audience to take action. Click here to learn how to analyze your competitors' social media strategies in detail.


          • Search on Google SEO
          • What Is SEO - Search Engine Optimization?
          • SEO Starter Guide: The Basics | Google Search Central
          • Beginner's Guide to SEO [plus FREE quick start worksheet]
          • Search Engine Optimization - Learn to Optimize for SEO
          • SEO for Beginners: An Introduction to SEO Basics
          • What is SEO? Your Complete Step-By-Step Guide - Neil Patel
          • What Is SEO? (A Fluff-Free Definition + Basics Explained)
          • What is SEO? Basics of Search Engine Optimization - Mailchimp
          • What is search engine optimization (SEO)? - TechTarget
          • What is SEO? An explanation for beginners - Yoast
          • What is SEO? Search Engine Optimization Explained - Ahrefs
          • SEO: The Complete Guide for Beginners - Ahrefs
          • What is SEO and how does it work? - Digital Marketing Institute
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