Content Marketing strategies and tactics 2024

 

Use competitor benchmarking to improve your online visibility

• Assess your competitive landscape and key trends.
  Start with benchmarking your key marketing strategies against the overall market and its key players. Market Explorer tool will reveal how your rivals go about their traffic generation strategy, unwrapping each channel’s growth dynamics and overall traffic trends. You’ll also get insights into the market’s key audience characteristics and social media preferences, and stack up your strategies against the competition.
• Identify your competitors' strengths and weaknesses.
  Analyze your rivals' organic search and advertising strategies and look at each one in-depth. Use Traffic Analytics tool to uncover your rival’s top pages to understand which products and services attract the majority of their audience. The tool will also provide you with the key site metrics that you can use to benchmark their performance and user behavior.
• Find missing opportunities for your online visibility and PR coverage.
  The goal of competitor analysis is to find out what your marketing is missing out on. Use the Backlink Gap tool to easily find gaps in your rivals' coverage and use them for your own benefit and reach out to the sites that are linking to your competitors but not you. To find new content angles around your target topic not covered by your competitors, use the Topic Research tool.

• Discover your competitors’ marketing strategies and tactics

  • Get an overview of your competitors' online presence.
    Use the Market Explorer tool to get an instant overview of the competitors’ website traffic and audience. To get these insights for a list of specific competitors, create a custom market. Then, use the Traffic Analytics tool to get an overview of how successful your competitors are in attracting and converting their audience, how big their audience is, which channels, devices and platforms drive their web traffic, as well as how well they are presented in various regions.
  • Uncover your competitors' organic search strategy.
    Once you've looked at your closest competitors' overall online presence, it's time to get into details. Check out their overall search strategy by looking at their top keywords and organic search positions, analyze changes in organic traffic, and get an overview of their backlink portfolio. And don't forget about keyword and link gap analysis that will help you uncover missing opportunities. Click here to learn how to unravel your competitors' organic search strategy.
  • Uncover your competitors' advertising strategy.
    Uncover your competitors' advertising strategy by looking at how and when they run their ads, which keywords they use, and how much paid traffic they receive. You can also view each ad in detail to analyze the copy they use to attract their audience Click here to learn what steps to take to analyze your competitors' online advertising strategy.
  • Track your competitors' PR & content marketing activities.
    You should always keep an eye on your competitors’ PR coverage. Semrush helps you research their past PR and content marketing strategy, current promotional activities and the channels they use for distribution. You can track mentions and content activities of specific domains using the Brand Monitoring tool and identify your competitors' best-performing content on the specific topic with the Topic Research tool.
  • Analyze competitors' social media presence.
    Discover what social media channels your competitors are placing their bet on, how active they are on each of them, and how it impacts their audience growth. Use Social Media Tracker tool to identify the top-performing content across your competitors' accounts and analyze their social media posts to discover how they motivate their audience to take action. Click here to learn how to analyze your competitors' social media strategies in detail.

  • Create new content for your website that ranks and resonates

    • Find the topics your audience cares about.
      Use Topic Research tool to uncover trending topics and most frequently searched questions of your audience.You can also analyze your competitors’ best-performing content on the topic to get new ideas - just enter their domain. The Topic Research tool will also show you the most popular headlines in your target location to inspire you to create your own effective headlines.
    • Find the keywords you have a chance to rank for (and improve your online visibility fast).
      Now that you’ve chosen your topic, use the Keyword Magic Tool to find the best long-tail keywords to rank for. Filter them by the metrics that are most relevant for you: from search volume and SERP features the keyword triggers to how difficult it would be to get to the top of the search results.
    • Outline a new article using an SEO template.
      Now it’s time to create a post outline. Outline your new article using the SEO Content Template to create a text structure that will bring the most value to your readers while Semrush will provide you with a list of recommendations to optimize your article for search engines.
    • Write a new article destined to rank.
      Once your article outline is ready, use the SEO Writing Assistant to write the exact words. Unleash your creativity and don’t worry about being SEO-friendly. The tool will give you real-time optimization recommendations and will also check your article for readability, tone of voice consistency and plagiarism.

    • Analyze and improve your website content performance

      • Evaluate your content based on the most important metrics.
        Use the Content Audit tool to get an overview of your website content performance. Analyze user behaviour metrics (number of sessions, session duration, and bounce rate), social impact (number of shares across major social networks) and websites linking to your content.
      • Identify the pages you should optimize first.
        Use the integration of On Page SEO Checker with Google Search Console to pinpoint the pages you should optimize. Improve the pages that already dankr on the second page of search results. Getting them to rank on the first page will give you a significant boost in organic traffic with less effort.
      • Get actionable improvement recommendations.
        Use On Page SEO Checker tool to get actionable SEO improvement ideas. Use the Content Sets feature in Content Audit to analyze metrics from GA and GSC of your content pieces and make decisions about how to improve your content for your target audience.
      • Follow your plan to improve your articles one-by-one.
        Now that you have your action plan, use the SEO Writing Assistant plugin to improve your articles one-by-one. All you need to do is run your piece of content through the tool and follow the recommendations.

      • Evaluate the reach of your guest posts

        • Analyze the SEO and reach of your guest posts.
          See if your efforts pay off when you guest post on other websites with the Post Tracking tool. Analyze the social shares, backlinks, keywords your posts rank for, estimated reach and referral traffic to understand whether you should continue investing in a platform.
        • Benchmark your guest post performance against your competitors.
          Add competitors’ posts to the Post Tracking tool to check how effective guest posting on that platform is for your competitors and benchmark their numbers against yours.
        • Fine-tune your content strategy based on comparing posts and authors.
          Identify what factors affect your guest post performance. Does one resource bring more referral traffic than the other? Which authors drive the highest engagement? You can get these insights by running your guest posts through the Post Tracking tool and tweak your content strategy accordingly.

        
        
      • content marketing

        are content marketing and content strategy the same

        what are content marketing tools

        what are content marketing strategies

        what are content marketing platforms

        what are content marketing

        what are content marketing opportunities

        what are content marketing tactics

        what are content marketing agency

        what are content marketing goal

        what are content marketing process

        how can content marketing help a business

        does content marketing still work

        what is content in content marketing

        what does content marketing do

        how many types of content marketing

        how effective is content marketing

        when did content marketing become popular

        when did content marketing start

        when did content marketing begin

        where did content marketing originate

        was ist content marketing

        is content marketing dead

        why content is king in digital marketing

        do content marketing and content strategy the same

        how to do content marketing

        how much do content marketing managers make

        what do content marketing managers do

        companies that do content marketing well

        how to do content marketing strategy

        how do content marketing and seo work together

        can you do content marketing

        which of the following does content marketing helps with

        which of the following does content marketing helps with mcq

        companies that have content marketing

        must have content marketing tools

        why have a content marketing plan

        how to have better content marketing

        how to have a successful content marketing

        have a content marketing strategy

        how to create content for affiliate marketing

        how could content marketing help her

        how to write email marketing content

        how to write content for affiliate marketing

        is content marketing part of digital marketing

        is content marketing worth it

        why should i do content marketing

        why should i use content marketing

        how long should a content marketing video be

        why should learn content marketing

        what should be included in content marketing

        should brands use content marketing

        why should you learn content marketing

        was bedeutet content marketing

        what exactly is content marketing

        what is a content marketing manager

        what is a content marketing specialist

        when creating video marketing content on a budget

        when does content marketing work

        what's content marketing