Social Media marketing strategies and tactics 2023
Discover your competitors’ marketing strategies and tactics
Get an overview of your competitors' online presence.
Use the Market Explorer tool to get an instant overview of the competitors’ website traffic and audience. To get these insights for a list of specific competitors, create a custom market. Then, use the Traffic Analytics tool to get an overview of how successful your competitors are in attracting and converting their audience, how big their audience is, which channels, devices, and platforms drive their web traffic, as well as how well they are presented in various regions.
Uncover your competitors' organic search strategy.
Once you've looked at your closest competitors' overall online presence, it's time to get into details. Check out their overall search strategy by looking at their top keywords and organic search positions, analyzing changes in organic traffic, and getting an overview of their backlink portfolio. And don't forget about keyword and link gap analysis which will help you uncover missing opportunities. Click here to learn how to unravel your competitors' organic search strategy.
Uncover your competitors' advertising strategy.
Uncover your competitors' advertising strategy by looking at how and when they run their ads, which keywords they use, and how much paid traffic they receive. You can also view each ad in detail to analyze the copy they use to attract their audience Click here to learn what steps to take to analyze your competitors' online advertising strategy.
Track your competitors' PR & content marketing activities.
You should always keep an eye on your competitors’ PR coverage. Semrush helps you research their past PR and content marketing strategy, current promotional activities, and the channels they use for distribution. You can track mentions and content activities of specific domains using the Brand Monitoring tool and identify your competitors' best-performing content on a specific topic with the Topic Research tool.
Analyze competitors' social media presence.
Discover what social media channels your competitors are placing their bet on, how active they are on each of them, and how it impacts their audience growth. Use Social Media Tracker tool to identify the top-performing content across your competitors' accounts and analyze their social media posts to discover how they motivate their audience to take action. Click here to learn how to analyze your competitors' social media strategies in detail.
Create an effective social media strategy
Analyze competitors' social media strategies and best practices.
Use Market Explorer’s Benchmarking report to discover which social media platforms the key market players are placing their bets on and how much traffic they get from each social network. Click here to learn how to uncover your competitors' social media strategies.
See what resonates with your audience best.
Use Social Media Tracker’s Activity report to see which social media posts perform the best for you and your competitors and pinpoint which post types drive the highest engagement.
Engage with those who mention your brand on social media.
Use Social Media Tracker to identify your top Twitter mentioners to build meaningful relationships with influencers and find prospective partners.
Finetune your social media advertising tactics.
Use the Social Media Ads tool to optimize your advertising strategy across the Facebook network (FB, Instagram, Messenger, etc.). Click here to learn how to maximize your social media ads’ performance.
Uncover your competitors’ social media strategies
Discover what channels your competitors are placing their bets on.
Add competitor domains to the Social Media Tracker, and Semrush will automatically find their social media accounts. Use Social Media Tracker to get in-depth audience reports for the Facebook, Twitter, YouTube, Instagram, Pinterest, and LinkedIn profiles of your competitors. Look at how active your competitors are on each platform and how it impacts their audience growth.
Identify competitors’ top-performing content.
Use the Top Content report in the Social Media Tracker tool to find your competitors’ most engaging posts. Check what posting times and content types work best for them in the Activity report.
Learn how they motivate their audience to buy from them.
Analyze competitor posts to see what formats and messages get the biggest engagement.
Schedule social media posts like a pro
Set your social media posting goals.
If you don't know where to start, analyze your competitor's social media strategy use the Social Media Tracker tool to get inspired.
Choose the best times to post.
Сheck the 'When your fans are online' feature in the Social Media Analytics tool to see when your followers are most active and schedule your posts accordingly.
Diversify your feed.
Share your content on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google My Business from anywhere on the web in just one click using the Social Media Poster extension. Add RSS feeds from your favorite blogs and other resources to Social Media Posters to get a constant flow of fresh ideas for great posts.
Schedule your posts.
With the Social Media Poster you can:
Create a schedule and add your posts to the queue
Сhoose ‘Post now’ or save your post as a draft to edit and publish later
Analyze and optimize your social media performance
Evaluate the performance of your posts.
Use the Social Media Analytics tool to see which post types and posting times drive the highest engagement. If you’re running ads, use the Social Media Ads tool to analyze your ads’ performance.
Track your audience growth.
You can see how well your social media strategy is working from the audience growth trend in the Social Media Tracker tool. If you spot major changes in this trend, see if they correlate with any changes in your strategy.
Make adjustments to your strategy.
Use the insights you’ve gathered to adjust your strategy and boost your social media performance. Monitor the impact of your changes after each strategy tweak to discover what works (and what doesn’t).
Maximize your social media ads’ performance
Assess your current ads’ performance.
If you are already running any ad campaigns across Facebook and Instagram, you can monitor their performance using the Social Media Ads Tool. It will help you understand your ads’ weak spots and improve your future ads. You’ll also be notified in case an ad performance decreases.
Set up your ad for the ultimate ad campaign.
There are several important things to set up before publishing the ad: objective (reach, traffic, conversions), targeting, budget, bidding strategy, and schedule. You can manage all the settings directly from the Social Media Ads tool and change them in case you aren’t happy with the ad performance. The tool comes with a Quick UTM option that automatically assigns key UTM parameters based on the campaign info you added.
Publish your ads.
Once you’re done with the ad settings, add your ad copy and image. The Social Media Ads tool will show a preview of your ad. If everything looks good, press “Publish”, and the tool will launch your campaign.
Reveal the key issues that affect your ads’ performance.
The Social Media Ads tool will show you the status of each ad. In case your ad is rejected or falls under the “with issues” category, you can see what exactly is wrong with it and change it. The tool will also notify you about a decline in your reach, a danger of overspending, a CPR increase, and more. Each spotted issue comes with a quick tip that should help you adjust the ad for better performance.
Optimize your ads and boost your ROI.
Change your ads following the recommendations of the Social Media Ads tool and continue to track your ads’ performance. Choose your key indicators (purchases, trials, link clicks, etc.) to quickly identify the ads that need further improvement to meet your goals. Once you spot an ad campaign that performs well, assign an additional budget to it directly from the Social Media Ads tool to maximize your results.
.png)
0 Comments